Refocusing on the domestic market
While marketing your business during a crisis might not be your top priority, it shouldn’t be overlooked; in fact, it can help you survive – especially if you’ve had to adapt your products or services. In the current context of physical distancing, marketing gives travellers a window into the world they’re eager to return to. By nurturing their desire to travel, you can emerge from the pandemic with a stronger brand image.
In this section of the Toolkit, you’ll benefit from marketing tips and resources tailored to today’s reality, so you can pivot and stay connected to your audience.
Adapting to market realities: products, pricing, placement, positioning – Accommodation
Adapting to market realities: products, pricing, placement, positioning – Food & Beverage