Tourism HR

Marketing

While marketing your business during a crisis might not be your top priority, it shouldn’t be overlooked; in fact, it can help you survive – especially if you’ve had to adapt your products or services. In the current context of physical distancing, marketing gives travellers a window into the world they’re eager to return to. By nurturing their desire to travel, you can emerge from the pandemic with a stronger brand image.

In this section of the Toolkit, you’ll benefit from marketing tips and resources tailored to today’s reality, so you can pivot and stay connected to your audience.

Learn How To:

  • Connect with customers on the right channels with the right messages
  • Adapt to new safety requirements and market realities
  • Consider new product and service strategies based on consumer appeal
  • Project integrity and an evidence-based approach to recover;
  • Understand data and measure your recovery progress

Plan Resources

Marketing

Plan

Markets, audiences, and channels

Respond Resources

Marketing

Respond

Adapting to market realities: products, pricing, placement, positioning – Accommodation

Marketing

Respond

Adapting to market realities: products, pricing, placement, positioning – Food & Beverage

Marketing

Respond

Matching products and services with consumer appeals

Marketing

Respond

Leveraging research

Marketing

Respond

Measuring impact and recovery

Marketing

Respond

Adapting to market realities: products, pricing, placement, positioning