Communications
Plan
Preparing key messages
Communications
COVID-19 has disrupted value chains and stakeholder networks for several tourism businesses. Travellers, employees and stakeholders want reassurance and guidance, but knowing how – and when – to respond isn’t easy.
In this section of the Toolkit, you’ll gain insight into emerging best practices to help your business better communicate and collaborate during COVID-19.
Learn How To:
- Understand stakeholder and traveller mindsets during the pandemic
- Prepare, tailor and launch key messages and content
- Develop a crisis PR strategy that’s confident and reassuring
- Communicate the specifics of the crisis and your response
- Maintain interest and loyalty via digital and traditional media
Plan Resources
Communications
Plan
Map your stakeholder universe
Communications
Plan
Creating a crisis communication plan
Respond Resources
Communications
Respond
Using digital and social media effectively
Communications
Respond
Crisis PR Strategies
Communications
Respond
Launching marketing and communications messaging
Communications
Respond
Using traditional media including radio and database marketing
