Communications

  • In an unprecedented crisis, where response norms are not yet established, there are few areas more fundamental than communication and collaboration.
  • This is made all the more challenging by the requirements of physical distancing, which differs across markets, posing a complex challenge for the tourism industry.
  • Furthermore, whole value chains and stakeholder networks have been disrupted by the crisis, and stakeholder mapping and effective communication will be paramount to reconstructing them in the context of the “new normal”.
  • Sharing information and emerging best practices will be vital in order for tourism businesses to survive the pandemic and thrive in a post-COVID world.
  • Travellers, employees, and stakeholders are hungry for reassurance and guidance. This is the time to share how your business, and the industry, will respond and play a role in recovery.

Plan Checklist

  1. Map your stakeholder universe
  2. Tailor messaging to stakeholder categories
  3. Prepare your key messaging
  4. Create a crisis communications plan

Respond Checklist

  1. Activate a Crisis PR team
  2. Launch a targeted communications campaign

Resources

Communications

Plan

Preparing key messages

Communications

Plan

Map your stakeholder universe

Communications

Plan

Creating a crisis communication plan

Communications

Respond

Using digital and social media effectively

Communications

Respond

Crisis PR Strategies

Communications

Respond

Launching marketing and communications messaging

Communications

Respond

Using traditional media including radio and database marketing