Tourism HR

Communications

COVID-19 has disrupted value chains and stakeholder networks for several tourism businesses. Travellers, employees and stakeholders want reassurance and guidance, but knowing how – and when – to respond isn’t easy.

In this section of the Toolkit, you’ll gain insight into emerging best practices to help your business better communicate and collaborate during COVID-19.

Learn How To:

  • Understand stakeholder and traveller mindsets during the pandemic
  • Prepare, tailor and launch key messages and content
  • Develop a crisis PR strategy that’s confident and reassuring
  • Communicate the specifics of the crisis and your response
  • Maintain interest and loyalty via digital and traditional media

Plan Resources

Communications

Plan

The importance of COVID-19 signage

Communications

Plan

Preparing key messages

Communications

Plan

Map your stakeholder universe

Communications

Plan

Creating a crisis communication plan

Respond Resources

Communications

Respond

Using digital and social media effectively

Communications

Respond

Crisis PR Strategies

Communications

Respond

Launching marketing and communications messaging

Communications

Respond

Using traditional media including radio and database marketing